Back to All Events

The Art of Business

  • Lakewood Towers 6301 Gaston Ave Dallas, TX United States (map)
2019_The Art of Business_Art of Business.jpg

Today’s artist has to master their craft, think like an entrepreneur, and market their work. It sounds like a lot—because it is. But staying true to the vocational call of being an artist does not have to mean going without pay. This day-long Saturday workshop taught by experienced and knowledgeable leaders is designed to give artists the tools and resources needed to excel in their work, build a business, and fulfill their calling as a creative.

Together we will explore: business models, entrepreneurship, finding gaps in the market, what it looks like to understand who you are as an artist, developing the audience you want, and the brand you need.

Space is limited to 30 attendees, registration required.

Ticket includes four breakout sessions, breakfast, lunch, and applicable resources.

The Art of Business Workshop Overview

Thinking like an Entrepreneur
Are artists entrepreneurs? This session focuses on understanding business models, entrepreneurship, and finding gaps in the market.

Making Money - Finances
The most common question perplexing artists of all disciplines, "How much should I price this for?" doesn't need to be a stab in the dark. Understanding taxes, budgeting, and funding sources are the bedrock of going from starving to thriving.

Creative Voice - Storytelling for Artists
Finding a gap in the market requires artists to understand both the field they fit into and what makes their creative voice unique. The way artists craft the stories of their work connects them to their audience.

Getting the Word Out - Branding & Marketing
From websites to business cards, this session will consider what it looks like to have a cohesive branding and marketing strategy and how can that be used to actively connect with your audience.


Date: Saturday, March 23, 2019
Time: 9:00 am – 4:00 pm
Location: Lakewood Towers | 6301 Gaston Ave Dallas, TX 75214
Price: $75

If you cannot afford to pay for this workshop, please apply for a scholarship HERE.

Workshop Speakers

Jim Hart holds a BFA from Southern Methodist University and MFA from Yale School of Drama. He has served as an actor, director, writer, and producer and performed in major theatres throughout the U.S., including Yale Repertory Theatre, Williamstown Theatre Festival, Utah Shakespearean Festival and others. Hart now directs the Arts Entrepreneurship program at Southern Methodist University. He advises university programs forming arts entrepreneurship initiatives and has published several book chapters for Theatre Communications Group, Edward Elgar Publishing, and USASBE, as well as multiple peer-reviewed articles. Hart has won six major awards in the past four years, including the Special Recognition in Entrepreneurship Education Innovation (USASBE), the Provost’s Teaching Award (SMU) and now the Sharon T. Alpi Award for Innovative Arts Entrepreneurship Pedagogy, to name a few.

Merrick Porcheddu is the founder & CEO of Artist Uprising. Merrick graduated Magna Cum Laude from the Mike Curb College of Music Business from Belmont University with a bachelors in Entertainment Studies and Business. Since, Porchéddu's background has ranged across many creative mediums: from radio syndication & licensing, to A&R/artist management, to web-design, public relations, social media management, and becoming the General Manager of the fastest growing Dallas coworking space, where she oversaw activities of over 300 startup businesses. In 2017, she set out to start her own startup, Artist Uprising - a concept she believed could efficiently bridge the gap between creatives and commerce. Porchéddu lives in Dallas, TX with her husband and their two sons, Oliver and Silas.

Matthew Statham is the founder of Artos Consulting. He graduated Cum Laude from Kennesaw State University with a bachelors in Sociology. With a background as a musician and years in the non-profit sector, Matthew learned to balance passion and being under-paid. He began his consulting work when he saw how traditional financial management failed to counsel through the emotions of money. His focus on cultural background allows his clients to balance both the practicality of money and the emotions we ascribe to them. He has partnered with organizations in Dallas and across the nation to provide hands on counseling for passionate staff, artists, & creatives.


A special thanks to our sponsors:

Earlier Event: December 30
Year-End Giving
Later Event: March 27
An Evening with Malcolm Guite